Effective date: January 1, 2026
This Privacy Policy explains how Thinking Reviews (“Thinking Reviews,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit thinkingreviews.com (the “Site”).
1) Who we are
Thinking Reviews is the operator of this Site and the entity responsible for the personal information collected through it. We publish product reviews and buyer’s guides, and we may earn commissions through affiliate links.
2) What information we collect
We may collect the following categories of information:
A. Information you provide to us
- Contact information (such as name and email address) when you contact us or submit a form.
- Message content you include in communications.
- Newsletter/updates information if you subscribe (if offered), such as email address and preferences.
B. Information collected automatically
When you browse the Site, we (and service providers acting on our behalf) may automatically collect:
- Device and usage data: IP address, device type, browser type, operating system, referring/exit pages, pages viewed, timestamps, and approximate location (derived from IP).
- Cookies and similar technologies: identifiers stored in cookies, pixels, local storage, and similar tools.
C. Affiliate and advertising-related data
Because we participate in affiliate programs, we may receive information related to referrals (for example, that a purchase was attributed to our link), typically via cookie-based or tag-based attribution.
3) How we use information
We use information for the following purposes:
- Operate and improve the Site (functionality, performance, debugging, analytics).
- Respond to requests and provide customer support.
- Measure and optimize marketing and advertising performance (including conversion measurement).
- Support affiliate attribution so we can be credited when you purchase through our links.
- Security and fraud prevention (protecting the Site and our users).
- Legal and compliance (enforcing policies, complying with laws, responding to lawful requests).
4) Cookies, consent, and your controls
We use cookies and similar technologies for functional, preference, analytics/statistics, and marketing/advertising purposes. The Site provides a consent tool that allows you to accept, deny, or customize cookie categories and withdraw consent.
You can control cookies in several ways:
- Use the “Manage Consent” option on the Site to change or withdraw cookie choices.
- Adjust your browser settings to block or delete cookies.
- Use device-level controls where available (for example, mobile OS advertising settings).
If you block certain cookies, some Site features may not function properly.
5) Advertising, analytics, and Microsoft Advertising (Bing Ads)
We may work with third-party analytics and advertising partners that collect information via cookies/tags to:
- measure traffic and engagement,
- measure conversions,
- show ads that may be more relevant to you (interest-based advertising).
If we use Microsoft Advertising technologies (for example, the Microsoft Advertising UET tag), Microsoft requires that we provide clear notice and opt-out resources in our privacy disclosures.
Opting out of interest-based advertising
You can opt out of certain interest-based advertising through industry programs and platform settings, including:
- Digital Advertising Alliance (DAA) tools (WebChoices/YourAdChoices).
- Network Advertising Initiative (NAI) opt-out.
- Microsoft ad personalization settings (for signed-out users).
Opt-outs are typically browser/device-specific and may rely on cookies, so clearing cookies may require you to renew your choices.
6) How we share information
We may share information in the following circumstances:
- Service providers (hosting, analytics, security, email delivery) who process data on our behalf under contractual restrictions.
- Affiliate partners and networks to attribute referrals and measure performance.
- Advertising/measurement partners to deliver, measure, and improve campaigns (subject to your consent choices where required).
- Legal and safety reasons (to comply with law, enforce policies, protect rights/safety).
- Business transfers (merger, acquisition, or asset sale), where information may be transferred as part of the transaction.
We do not sell personal information for money in the traditional sense, but some data-sharing for advertising measurement may be considered a “sale” or “sharing” under certain U.S. state laws.
7) Your privacy rights and choices
A. Email opt-out
If you receive marketing emails from us, you can unsubscribe using the link in the email (if provided). You may still receive non-marketing messages (for example, responses to inquiries).
B. U.S. state privacy rights (including California)
Depending on your state of residence, you may have rights to:
- request access to and deletion of personal information,
- request correction of inaccurate personal information,
- opt out of certain processing (including interest-based advertising and certain “sharing”),
- limit certain uses where applicable.
How to exercise rights: See “Contact us” below. We may need to verify your request.
C. EEA/UK rights (GDPR)
If you are in the EEA/UK, you may have rights to access, correct, delete, object, restrict processing, and data portability, and to withdraw consent where processing is based on consent.
8) Data retention
We retain information for as long as needed to:
- operate the Site,
- provide services you request,
- comply with legal obligations,
- resolve disputes and enforce agreements.
Retention periods vary depending on data type and purpose.
9) Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no method of transmission or storage is 100% secure.
10) Children’s privacy
The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided us personal information, contact us to request deletion.
11) International transfers
Your information may be processed in countries other than where you live. Where required, we use appropriate safeguards for cross-border transfers.
12) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the effective date above.
13) Contact us
For privacy questions or requests, contact:
Thinking Reviews
Email: info@thinkingreviews.com
